About us

Vorwerk Direct Selling Ventures GmbH, or Vorwerk Ventures for short, is an independent investment entity within the Vorwerk Group. Vorwerk Ventures combines the dynamic growth of young, innovative companies with the strong financial position and the solid direct-selling expertise of the Vorwerk Group. Our knowledge of and experience in direct selling coupled with the sound background of one of the most successful direct selling companies in the world are what set Vorwerk Ventures apart from purely financial investors and represent unique added value for entrepreneurs seeking an investment partner.

We invest growth capital of between € 1 and 10 millions in the form of minority interests in companies with an existing market presence. Our investment focus is on direct-to-customer business models. We offer our portfolio companies long-term support as they build their business. Vorwerk Ventures invests from an evergreen fund. All commitments are made for a limited period of time and have individually developed and well defined exit strategies.

Our investment focus / Our investment criteria

  • Direct-to-consumer / transaction-oriented business models
  • Equity investment volume per transaction of between € 1 and 10 millions
  • Minority interests / preferably growth capital
  • Growing companies already established in the marketplace / proven concept
  • Large addressable market opportunity
  • Skilled and motivated management team
  • Prospect of increasing company value through profitable growth
  • Viable exit opportunity